What do Amazon, Apple, Google, or Airbnb have in common?
Their names didn’t explain what they did — at least not at first.
These brands didn’t succeed because their names were descriptive, but because they were short, memorable, and available at the right moment.
On the internet, naming isn’t a local decision. It’s a global one.
The internet is a global, multilingual, culturally fragmented space where overly descriptive names can become a limitation.
An abstract or generic domain name — one without an immediate meaning — often has broader potential, better longevity, and adapts more easily to unexpected use cases.
The catch: these are also the names that become prohibitively expensive once they gain traction.
Most short, brandable domains are already taken, listed as “premium” for thousands of dollars, or buried inside endless lists of low-quality suggestions.
So the job is less about inspiration — and more about intelligent filtering.
BrandableNet exists to reduce the noise and surface candidates worth a second look.
BrandableNet started as a personal tool. While building my own websites and side projects, I kept hitting the same wall: finding a solid domain name that was still available without paying an artificial premium.
Over time, I built scripts and filters to generate options, remove junk, and keep only the few that looked brandable and realistically registrable. Eventually, it made sense to publish the process and the results.
The goal is speed: build a shortlist you’d actually consider — then confirm availability at the registrar.
Status values come from technical checks performed at controlled intervals. They indicate whether a domain appears registered or not at the time of the last check.
Real availability must always be confirmed at registration time — especially when multiple people chase the same gems.
BrandableNet is not a marketplace and not a miracle generator. It’s a discovery tool for developers, founders, and makers who want a distinctive name that is still accessible before it becomes premium.
If you find a candidate you like: move fast, confirm at the registrar, and consider trademarks if you’re building a brand.